Learn How To Increase Your Profit Margin by Choosing the Best Cloud Provider

The difference between the sales revenue and costs that your company generates is known as the profit margin. It is a gauge of how profitable your company is. Profit margins are typically higher with prosperous companies. Gross profit margin, operating profit margin, and net profit margin are the three different forms of profit margins. Let's examine each one individually. By deducting the cost of goods sold (COGS) from total sales and dividing the result by total revenue, you can quickly calculate a company's profit margin. Calculate the percentage by multiplying that number by 100. Profitability can be rapidly improved, and profit margins can be increased promptly by cutting operating costs and expenses. The difference between a company's total revenue and its cost of goods sold (COGS), divided by sales, is known as its gross profit margin (or gross margin). It is displayed as a per cent. The gross profit margin of a business aids it in calculating how much money is left over after paying expenditures associated with producing and providing its goods or service.

How to Maximize Your Margin Gain?

Teams can anticipate the following benefits from the appropriate platform:

• To meet the application's needs, choose the most cost-effective virtual machine sizes and types.

• Autoscale cloud resources to cope with demand fluctuations.

• To eliminate cloud waste, remove resources that aren't being used.

• Make use of spot instances and respond to unexpected interruptions politely.

• By automating storage and backups, security management, and alterations to configurations and settings, you may assist teams in reducing costs in other areas.

Teams might understand the point-in-time nature of cloud cost optimization and lower their cloud expenses if they had a combination of manual and automated options. Even a few percentage points of margin can significantly affect your competitive advantage in sectors like tech, fintech, and retail. Additionally, since cloud prices are factored into costs of goods sold (COGS), lowering your cloud bill may significantly increase gross margins.

Consider this illustration: Online retailers often have a gross margin of 40%. Consider an online retailer that spends $20,000 per month on cloud services. Its monthly revenue is $400,000, and its direct costs (COGS), which include the $20,000 cloud charge, total $240,000. If the company successfully lowers the bill by 50% (a reasonable assumption for a solid platform), it will only have $230,000 in COGS after paying $10,000 in cloud charges and $220,000 in other direct costs. The company's gross profit margin will thus increase to 42.5%, freeing up an additional $10,000 each month to buy stock, invest in marketing, or perhaps even lower pricing.

How to pick the best cloud service provider for your company in 5 easy steps:

Shop owners frequently choose service providers based only on cost. However, the cheapest product on the market might not always be the best for you. You might discover that the services you've bought don't meet all of your requirements or that the cloud provider is a shady business that falls short of industry norms. Although the budget also plays a role in the final choice. When comparing two companies that can give you the same services, price should be the deciding factor.

In light of it, the following are some things to think about:

1. Their Customers

Start your search for the best cloud provider on Google. And compiling a list of every provider, you come across. Naturally, you'll want to visit their websites after that. But there's a catch: as a businessperson, you know that just because something appears to be the finest on paper, it may not be. The opinions of their clientele should be taken into account while selecting your cloud provider. Although the customer evaluations on their website are a fantastic place to start, you should also look for any negative comments on other websites. Are they reliable? Have they ever been a part of significant outages or security incidents?

2. They're Data Center

You must guarantee that the cloud provider's data centre has the essential environmental and physical supervisions, monitoring and evaluating, redundancies, and staffing to lessen the threat of downtime or data casualty because you are effectively assigning your cloud provider with your business. You will need to communicate with an associate of their team personally about this.

3. Their Disaster Recovery Plan

E-commerce companies should always put redundancy first. But this is especially true if your infrastructure is located outside of your data centre and you are unable to access it in an emergency to fix it. Your cloud provider should cover everything from equipment failure to the destruction of the primary data centre. Therefore, you want to find out from them how they plan for data backups, failovers, and replication across many sites.

4. Their Security Procedures

Your clients are entrusting you with their private information. Therefore, you must ensure that the cloud service provider has policies to guard against data loss or theft. The security rules and practices of a suitable cloud provider, including malware protection, permissions, patching, incident response, etc., will be documented in writing. Ask them to submit them to you or, at the very least, inquire how they intend to safeguard your data.

Additionally, the provider's present security measures won't always be sufficient because threats are constantly changing. Please inquire with your cloud provider about their long-term goals for security-related projects. Upgrades to their data centre, data loss prevention (DLP), access-based enumeration (ABE), and two-factor authentication, for example.

5. How They Set Up

It's all fun and games until you find that your development team's setup process with your cloud provider is a headache. Fortunately, there are products available on the market that make managing infrastructure simple. These platforms include time-saving tools including performance, security, and development enhancements. Therefore, even if the setup procedure for your cloud provider is complicated, you can make it more effective. Your e-commerce business can achieve remarkable success by selecting the best cloud provider for it. Just make sure you're going slowly and seriously while making your decision.


Sometimes a better indicator for quickly gauging your profitability is your gross profit margin. Approximately 45.25 percent is a respectable gross margin percentage for online retail, according to NYU Stern School of Business. You must create a pricing strategy for your company to increase your gross profit margin. You may determine a viable selling price for your goods with the assistance of Shopify's profit margin calculator. It is simple to use and uses a straightforward profit margin formula to determine the price you should set for your goods to get the best merchandise margin ratio.

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