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The term marketing funnel refers to the steps a consumer goes through before becoming a customer. People never take decisions accidentally. But often, people buy things that they do not require. This impulsive buying decision is because successful brands understand customer behaviour very well. They are very good at how to guide the customers through this journey. They adopt the best customer retention practices, which encourage their customers to be loyal to the brand. Let us elaborate on various ways businesses use customer retention to bring new customers into the funnel.
Visitors always want updated information about the products and services they have already bought from your site and benefitted greatly from. You can engage your visitors through these methods to increase the chances of conversion.
As a business owner, you have greater responsibilities, including making an effort to feel your customer valued and appreciated. It can be realized through these methods.
You should know how to stand out in this tough competitive era. Show your customers what they want to see or hear about your products and services. Accommodate these ideas into your brand subtly and show how your brand is distinct from other competitors in the market. Create value for your products and services by focusing on some important aspects of your business, such as-
When you have an app, you can send push notifications to inform your customers about your 24x7 support. In case of the unavailability of an app, you can send it on your site. Additionally, by sending some product recommendations based on customers' purchasing history, you can show the uniqueness of your brand.
Loyal customers are those who keep coming back to your site to buy products and services without opting for other sites. You should keep in touch with these customers to make them happy as they are your brand advocates. You can opt for these ideas.
You should ask for customer feedback regarding the products and services they purchased from your site and the overall shopping experience. This will enable you to understand what your customers liked most about your business and what are areas your business needs improvement.
You can conduct customized surveys for your consumers as part of your marketing funnel to collect feedback. Net promoter score (NPS) surveys and others also come in this category. NPS is a standard metric that shows the customer's loyalty to your brand. A score of more than 80 per cent is considered top class.
However, you should send the surveys to the right kind of customers. Based on your customer type, you can categorize them in the following manner.
Classifying your customers like this helps you target the right set of customers to send NPS, excluding those yet to use your products.
Examine your user data and check those customers who have not purchased for a long time on your site. Check when they last purchased on your site, see the trends, and find out why they did not come back to your site. The following measures may help to reengage them on your site.
You should encourage those customers who come back to your site to purchase again and again through the following schemes.
Building a social media base for your products and services helps keep your customers engaged with your brand and acts as a reference platform when customers promote your brand on social media. You can achieve this through these tactics.
This will help you to know the value and revenue contributed by your existing customers. Things like retention rate, churn rate, active users, and others will help you analyze the result of your customer retention tactics and adjust it accordingly.
You should remember that the end user of your products and services will be a human. So, you need to make your campaigns personalized and tailored to human expectations. Try finding out what your customers prefer and what they discard as a close family member or friend would do. Try making products that would reflect these emotions and care at every stage of dealing with the customers.
To conclude
Experts say AIDA is the basic golden sales funnel that has worked for ages when it comes to marketing your products and services. AIDA is described as awareness, interest, desire, and action. Awareness is that people cannot buy things they are unaware of. Interest is when people are aware of your product; you need to build their interest. Desire is when interest is generated; you should try creating an emotional connection that would build desire in them to purchase your product. Action is when you guide your consumers on how to translate your desire into reality. In a nutshell, the above elements are an extension of these concepts. However, time has changed, and these methods are incorporated into marketing strategies.
