In a study by Customer Care 2025, around 81% of the participants said that they stopped using a brand after a negative service experience and 84% would leave if a competitor offered better customer service. Such is the impact of customer service for a business. Businesses who offer good customer service win the trust and loyalty of the customers. Poor customer service not only drives away customers but also has a negative impact on the brand value and the business in the long run. Evolving customer expectations have made companies reinvent their customer service approach. In this blog we talk about how technology, automation and self-service are the future of customer service and their impact on businesses.
Customer Service and its Importance
Customer service is the support you offer to your customers-both before and after they use your products and services. Customer service helps your customers to have a hassle free and enjoyable experience while working with you. Customer service today is offered via various modes such as email, internet, and social media. Stellar customer service is the key to retaining your customers and growing your business. Customer service must go beyond just providing answers to being a vital part of the promise your brand makes to the customers.
Good customer service can retain your customers and extract more value out of them. Top-notch customer service can help businesses recoup customer acquisition costs and earn a loyal client following that can give referrals, testimonials and reviews. This blog talks about the top trends that are going to be the future of customer service and their impact on businesses.
Future Trend in Customer Service and Support
Modern businesses will manage all customer service operations under one platform. Omnichannel customer service can integrate many communication channels such as text, web and social media to offer a consistent brand experience without loss in service quality. A consistent user experience will be the main benefit of a successful omnichannel customer service. Omnichannel support will be a part of the future of customer service in the following ways:
Improve customer retention – When businesses deliver constant real-time support across channels with the aid of digital tools, customers tend to be very satisfied and stay with the brand longer.
Data based service - Businesses can study the data to understand customer needs and preferences. Based on the data, they can offer personalized support to customers.
Better accessibility – Each customer has a different preferred method of communication, be it messaging app, face-to-face communication etc. Omnichannel platform integrates all channels of communication for the customers making them easily accessible.
Chatbots are going to define the future of customer service due to their ability to respond in real-time 24X7. While chatbots are currently using AI to address limited questions and answers, they will leverage Natural Language Processing going forward. They will be able to interpret and respond to complex customer queries and fine nuances. In the future chatbots will:
Interacting through text and voice – Chat Bots will evolve into intelligent virtual agents that enable customers to communicate via multiple devices. Voice-driven personal assistants will also be widely adopted.
Deployed on many channels –Bots will communicate through various channels such Facebook, Twitter and WhatsApp and fit into the conversational tone of these channels.
Facilitate conversational marketing – Chatbots will drive conversational marketing to offer personalized service to customers. Be it through websites or social media, customers will be able to walk through their purchase through real-time targeted messaging and conversations.
Predictive analytics is going to drive customer service going forward. Data from social media platforms will be used intelligently by companies to provide exceptional service to their loyal clients. Predictive analytics will make customer service personalized and proactive. Businesses can make informed decisions that can drive its growth by:
Visual communication tools will be utilized by businesses to collaborate in real-time with customers. Consumers will become more comfortable with video chats and visual tools. Visual engagement helps agents to diagnose and resolve problems faster. It can improve response time through real-time collaboration.
AI and Machine Learning will take customer service to a great level through self-service tools. Through AI-based support, customers will have more control and will be able to ask for help in their words rather than referring support articles, user forums and FAQs. Innovative self-service tools will help you learn from your customer activity and empower you to make decisions dynamically. AI and ML-based self-service experience can significantly increase your customer base and engagement.
According to research, over 71% of consumers get frustrated due to impersonal customer service. Consumers who receive customized shopping experiences and targeted recommendations are more likely to do business with the company and spend more money. An omnichannel approach can make information available to all stakeholders. Accurate product recommendations must be given and brands must interact based on purchase history.
Intelligent machines are taking over human efforts in most areas and customer service is not far behind. Since most of the customer complaints are common, bots can be used to resolve these issues through real-time solutions. Human intervention is needed only if the human is not able to resolve the problem. With the right integration of technology and human intelligence, businesses can provide accelerated customer service.
Although AI is going to support customer service in the future, customer service agents must be trained to use advanced technology and acquire skills to guide customers appropriately. They must gain enough expertise to solve complex customer issues and manage conversations effectively.
To sum up, digital technology is going to be an integral part of customer service in the coming years and businesses must look to invest resources and time in embracing technology. Personal and productive customer interactions can go a long way in building long-term relationships with them and make customer experiences unforgettable.